Colour Rescue

Ethical Design Project

The Brief

To produce a piece of Good, Ethical Design for a cause that needs significant awareness.

Solution

Colour Rescue is an activity pack for children intended to raise awareness of endangered animal species. The pack includes an animal colouring book and a pack of limited edition trading cards with access keys to unlock specific animals on the online Colour Rescue conservation game.

The Aim

The aim of colour rescue is encourage more conversation about these endangered species particularly from a young age. Being a fun and interactive design, children can learn in a comfortable environment on their own and with friends. The hope is that that the trading cards become a trend that children want to be involved in. This would support conservation as every pack purchases makes a contribution to protection of endangered species.